今天,2011年10月04日 ,全球各地的新聞媒體,都開始為舊金山即將登場的大新聞:iPhone 新機發表會而鼓譟不已。蘋果每次的新產品發表會都會引起世界級的旋風,尤其是 iPhone,這次當然也不例外。
但更引人注意的是,這次的新產品發表,並不是由行銷老鬼賈柏斯主導,預測將會是由蘋果新任執行長 Tim Cook 來處理。嚴格來說,這場秀早在2011年08月24日 ,老賈對蘋果董事會以及全球觀眾遞出辭職信的時候,就開演了。一個多月來,話題不斷的被討論,也將新任的這個「廚師」端上世界媒體的面前。
比起產品有哪些新功能,更吸引我的,是庫克如何詮釋這個產品?如何表演這場秀?老賈的行銷功力大家是有目共睹,不管是產品功能,或是發表會場地點,發表時間的選定,甚至是售價的標定,每每都能超脫預期,製造高潮,也讓同業從收到消息起就挫咧等。而蘋果長久以來的保密文化,滴水不漏。不到最後一刻,沒人能知道他葫蘆裡賣的是什麼藥,更把大家的腎上腺素拉到最高。
We are
finally here! It looks like we are finally getting some confirmation from
Apple. Media invites have been released for October 4th this morning. Apple has
surprisingly chosen their own headquarters in Cupertino , California for
the keynote. It will be at 10a .m.
pacific/noon central so we will be here covering it all as it happens!
Now, from my analysis, we may only be
seeing 1 iPhone. As you can see, the badge on the iPhone icon clearly shows a
“1″. If they would have wanted to say that you have “1″ invitation, then they
would have used a Reminders application or use badged the Calendar.
Also, the calendar shows a “4″ for
October 4th, the clock shows at 10am pacific, and the Maps icon depicts Apple’s
headquarters on Google Maps.
So there you go guys, we will be
convering the keynote live as it happens, so stay tuned!
We can put all of these rumors to bed
next Tuesday! See you then.
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